Personal Branding: Take Control of Your Reputation

As a college graduate, there is nothing more important than creating your own personal brand and establishing a reputation in the business world early on in your career. Here are three different tips to consider as you start your personal brand.

  1. Understand your brand. You won’t be able to brand yourself if you don’t know yourself. Before anything else, it’s important to understand what exactly you want to do or where you want to go in your career – what job you want, what industry you want to work in, etc. Once you understand what it is you want to do, it’ll be easier to tailor your brand towards that.
  2. Establish an online presence. Establishing an online presence is huge as you search for your first job, provided it’s a good online presence. In other words, watch what you post on your social media accounts. According to Career Builder, 60% of employers use social networking sites to research job candidates in 2016, so it’s best to have a presence but post meaningful, legitimate content that could be beneficial to your during the hiring process.
  3. Network, network, network. What better way to make a presence in your field than by connecting with other professionals in that field? Many people agree that the most effective way to land good jobs is through connections. In fact, the more hands you shake, the better. Your personal brand is not only made up of yourself — who knows, maybe your dad’s cousin’s best friend you met last year might be your foot in the door for your dream job in the future.

Personal branding is becoming more and more popular in the professional world. Especially in advertising and public relations, establishing your reputation at the start of, or even before, your career will bring tremendous benefits down the road and can help shape your career for the rest of your life.

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