Hello and welcome! My name is Matt and I’m a senior at Grand Valley State University studying advertising and public relations. Though I created this blog to document my progress through my CAP 105 class this semester, my primary objective is to publish content regarding different advertising and public relations topics, ranging from social media to personal branding and everything in-between.
I was born and raised in Grosse Pointe Farms, MI, just miles outside of the Motor City. When I’m not trying to do college, you can most likely find me sleeping, playing the guitar or hanging out with my friends but some of my other hobbies include graphic design, reading and craft beer.
Oddly enough, I had originally come into Grand Valley majoring in biomedical science in hopes of landing a career in medicine. However, as I got more involved in my fraternity, Kappa Sigma, my leadership qualities and skillsets in communications and social media began to develop; soon enough, I made the 180 degree switch from pre-medicine to advertising and public relations as a junior in college. My goal after graduation is to showcase my abilities either in the creative department of advertising or in the digital media field.